Swimwear is a staple in many people's wardrobes, particularly in countries with warm climates like South Africa. However, the production and disposal of swimwear can significantly impact the environment. In response to this, we have created our sustainable swimwear range that can provide an eco-friendly option to consumers.
One of the key reasons to buy sustainable swimwear would be its use of eco-friendly materials. These materials include recycled polyester, which is made from plastic bottles.
Our sustainable swimwear range also focuses on ethical production practices. This includes fair labour standards for workers and transparent supply chain practices, ensuring that the entire production process is sustainable and does not exploit workers or harm the environment. This approach also aligns with the “slow fashion” movement, which encourages consumers to buy fewer, higher-quality clothing items and to know the story and ethics behind what they are buying.
Another crucial factor is ocean conservation to maintain the health and well-being of the planet's oceans, as well as the numerous species that call it home and the human communities that depend on it. We couldn’t find a fabric that delivered the same Speedo performance with less plastic pollution, so we created our own using unwanted fabric and plastic bottles that would otherwise be destined for a landfill or our oceans.
It can also promote greater sustainability within the fashion industry. As more consumers become aware of the environmental impact of the swimwear they buy and the conditions in which it is made, they are more likely to demand sustainable options. This, in turn, can encourage other fashion and swimwear brands to adopt sustainable practices to remain competitive in the market.
For consumers, a sustainable swimwear range also offers a number of benefits. One is that it can provide a sense of satisfaction knowing that the clothes they wear are not harming the environment. Additionally, many sustainable swimwear options are more comfortable to wear, as they are made from natural, breathable materials that are more durable than traditional swimwear.
Our sustainable products have:
- Higher chlorine resistance than standard swimwear fabrics - fits like new for longer with CREORA® HighClo™
- Made from recycled waste fabric – yarns in the fabric are made from 100% pre-consumer waste, such as waste fabric from factories
- High colour performance - enabling the use of fluo and bright colours
- Comfortable and soft materials that last longer
- Materials that are more durable than traditional swimwear
In conclusion, our sustainable range can provide eco-friendly options to consumers that still look fashionable and appealing, whilst promoting environmentally conscious practices within the swimwear industry.
Try it today. Make a difference.
View our sustainable swimwear range.
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